It’s often cited that red wine in moderation is good for your health. There is now the opportunity to discover how wine can be good for your company’s financial health. The Viansa Winery – a staple on some of the best wine country tours in Sonoma Valley is offering a corporate team building winemaking program. It is equal parts corporate retreat and team building exercise when the company’s employees band together in teams to blend their wines, create a look for the bottles and design a marketing program to support it.
While the program is designed with a focus on the corporate benefits of teamwork and camaraderie, there is the ancillary benefit of learning the art of winemaking and actually creating wines that are a blend from three to four varietals and intended to impress the judges from the winery. Interestingly many times bringing down the walls inherent in the corporate environment will bring interesting results, such as when the accounting people devise better marketing strategies than the marketing executives but the experience always brings individuals and firms closer together. To date a number of well known corporations have discovered the benefits of Viansa’s wine making corporate program: Bank of America, Daimler, YouTube, Google, and the American Dental Association.
