Review of 2009 Napa Valley Harvest

Feb
22 2010

Review of 2009 Napa Valley Harvest

The recession may have taken a toll on 2008 bottled wine prices last year, but a near-record fall crush kept grape prices stable during 2009. The value of last fall's prized Napa Valley harvest was $482 million, a 22% increase in grape value from 2008. This price hike is most likely attributed to an increase in harvest tonnage and grape prices stabilizing throughout the year according to the 2009 Preliminary Grape Crop Report released by the California Department of Food and Agriculture.

Although the report means good news for 2009 bottled wine prices, 2010 wine prices could suffer from the ongoing recession. The spike in grape value in 2009 is not likely to happen this year and the looming recession has played a key role in the future of the Napa and Sonoma wine industry. As tourist season quickly approaches in wine country, vineyards and wineries are preparing to rely heavily on foot traffic and direct to consumer sales this year. This will create a great direct to consumer purchasing market which will positively benefit the local economy and wine country tourists.

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