Bargain Wines Hurting Napa

Mar
12 2010

The current economic crisis and changing consumer habits are negatively affecting Napa Valley grape producers. The trend of consumers to purchase less expensive wine has hit home as Wine Country vintners assess the value of their land, business and crop this year.Napa Valley is one of the countries top grape and wine producers and has also claimed the top price point for a bottle of wine in the past. This history of high value wines has become a burden for the once profitable Northern California wine country.

Today many vineyards are struggling to make ends meet as the value of their land and harvest continue to decrease. Although the regions tourism outlook for this year is promising, the majority of a wineries income is gained through bulk sales to large distributors. Vintners are noticing that the wholesale wine market is not interested in bottles of wine over $35.00 and most wine purchased by distributors ranges in price from $20.00 to $25.00 a bottle. This change in the wine market has made it increasingly risky for new vineyards and vintners to continue producing high priced wine that does not sell and has many wine country businesses hoping that this year's economy improves the wine market.

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