San Francisco Winery Allows You to Hedge Your Bottle Shock

Nov
10 2008

Crushpad, a high-end winery located in San Francisco, which makes small batch wines from grapes sourced throughout Napa Valley and Sonoma Valley, as well as through other California vineyards, is launching its 2007 Napa ValleyCabernet sauvignon with an unusual and timely guarantee int

Crushpad, a high-end winery located in San Francisco, which makes small batch wines from grapes sourced throughout Napa Valley and Sonoma Valley, as well as through other California vineyards, is launching its 2007 Napa Valley Cabernet sauvignon with an unusual and timely guarantee intended to hedge against further stock market declines. Labeled the “Bailout” brand with a bull and bear facing off on the bottle, the yet-to-be bottled wine is selling for $39.

This high-end Cabernet will be bottled in the fall of 2009, but purchases are suggested in advance of the bottling. According to your purchase date, Crushpad will be offering a $2 rebate for every 100 points that the Dow loses between the purchase date and the bottling date. If the Dow rises by the bottling date, the purchase price holds, and you still get the quality Cabernet at an appropriate price.

Crushpad says that the “Bailout” 2007 Napa Valley wine will consist of grapes from a number of Napa Valley’s best vineyards and made by winemakers experienced within Opus One and Merus. Adding to the cabernet sauvignon varietal, will be a blend of Merlot, Petite Verdot, Malbec, and Cabernet Franc to create a well balanced offering that will be intended to stand up to comparison with other wines in the range of $75 - $125. Crushpad intends to throw a party in the spring, around the blending event for customers which buy a bottle of this 2007 vintage. For more information: www.bailoutwine.com.

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